//Project
Digital Marketing at Secondary Schools (DIMAS)
Goal: The project will construct and pilot a digital marketing itinerary (e-business competence) for the secondary school curricula (students 16 to 18 old), through practice actions based on real-life scenarios. By boosting e-entrepreneurial competencies in high schools we can foster e-entrepreneurship and improve the motivation to learn.
The project pretends to innovate the approach towards entrepreneurship in high schools, promoting the acquisition and validation of relevant e-business skills through the practice of the digital marketing competence. Many experiences to foster entrepreneurship awareness in schools have been conducted, but not so much related to e-entrepreneurship skills and competencies.